Attracting top performers without paying top dollar

Now there is a headline sure to grab the attention of any HR officer. BostonWorks HRBlog has a post analyzing an article from Workforce Management Magazine that says it can be done. The article from WMMAg can be found here (free registration required). One great point from the article is to focus on non-monetary aspects of the negotiations first:
"[This makes hiring efforts more likely] successful because by the time the company and the candidate reach the compensation issue, there is already an emotional component to the relationship," Johnston says. "The employer wants the candidate, and the candidate wants the job. Once you have this commitment, you can almost always close the deal. We suggest offering a leveraged compensation plan with a very high upside."